Two surveys show very different American-made vehicle winners.
The US automakers have traditionally held up the red, white, and blue as reasons for buying their cars. Trouble is, not every Ford, Chevrolet or Chrysler is made in America. And for those vehicles built here in the good ‘ole US of A, domestic content is never 100 percent.
Toyota Camry is Tops
Instead, what we have here is the Toyota Camry claiming the top spot for the sixth time in the past 10 years, the latter representing the number of years that Cars.com has conducted its annual . The Toyota Camry is a Japanese-designed model, built at two locations in the US — Georgetown, Kentucky, and Lafayette, Indiana. According to the National Highway Traffic Safety Administration, the Camry has 75 percent domestic content, good for the top spot among all vehicles sold in the US.
The score, however, does not look at the production facility alone. Cars.com bases its ranking index on three factors — domestic-part content, the final assembly point, and overall vehicle sales. As the top-selling car model in America, the Camry has an advantage in the sales area. Utilizing two US plants is another factor (the Indiana plant will quit building the Camry this fall). Toyota also harnesses a number of domestic suppliers to contribute content, effectively enabling the Camry to seize the top spot.
According to Cars.com, traditional Japanese manufacturers also hold the second through seventh spots. The Camry is followed by the Honda Accord, Toyota Sienna, Honda Odyssey, and the Honda Pilot. It isn’t until the eighth spot when a US model is ranked, with the Chevrolet Traverse, GMC Acadia and Buick Enclave each tying for that position.
Besides ranking vehicles, Cars.com took a survey of nearly 1,000 respondents to determine why they prefer to purchase from an American manufacturer. Of that number, 53 percent said it was because they wanted to support the local economy. Notably, only 13 percent of consumers say they base their purchase decision on whether a vehicle is produced by an American manufacturer. That number compares to 28 percent just a year earlier.
The Kogod Index
Not everyone is thrilled with the way Cars.com tabulates its results. Instead, they typically point to an alternate measurement conducted by American University’s Kogod School of Business in Washington, DC. Instead of using three scoring factors, the
1. Profit Margin: Where the automaker’s global headquarters is located
2. Labor: Where the car is assembled
3. Research and Development
4. Inventory, Capital, and Other Expenses: Location of assembly
5. Engine and Transmission: Location of production
6. Body, Interior, Chassis, Electrical, and Other: Location of production
7. National Highway Traffic Safety Administration AALA “Domestic Content” Score
Chevrolet Corvette at 83. A host of American vehicles held the fourth spot; the first “import” brand took the fifth position when the Honda Accord was slotted in. Once again, a bevy of traditional American models held the sixth and seventh spots. The Toyota Camry and Sienna, as well as the Honda Pilot and Odyssey, secured the eighth spot with the Ford Expedition coming in ninth. The tenth position was filled with a combination of models from Chrysler, Lincoln, Acura, Honda, and Toyota.
Born in the USA
So, which survey is best used for determining the “most American” model? In many ways, they both do. Sure, the top models are different, but the vehicles mentioned by Cars.com each pulled down Top 10 rankings in the Kogod index. However, Kogod also added dozens of other models, effectively giving an edge to companies headquartered in the US.